“It’s more authentic to who I am” struck a chord with me. The simple phrase surfaced during a conversation I had with one of our customers. He was referring to his bike. It makes sense. We invest countless hours with our bikes. Whether it’s a training tool, means to an end, sanctuary, or an outlet to save our sanity, bikes …
Endurance Athletes and the Concussion
If you saw the 2011 Tour de France, you heard about RadioShack’s Chris Horner and his ridiculous 25k ride AFTER he crashed his bicycle. What a lot of us learned later was that he had suffered a severe concussion and did not even remember riding his bike. VeloNews published a story on 4/26 about concussions and cycling. On 4/25, I …
Sponsorship Follies
I was looking forward to what would spur a follow up to “What if Cyclists were like NASCAR Drivers and Triathletes?” post. Instead, I was left shaking my head as I heard another perfect example of what NOT to do when you’re a sponsored athlete. Bike races and cycling teams are dependent on sponsorships. These teams are ambassadors for their …
Every Ride Could Make THE Difference
The group riding… without you. Everyone remembers their first group ride. For some, it’s a make-or-break moment in their cycling experience. Most of us saw the group disappear over the horizon as we heaved, gasped for air, right as our legs cracked. To make matters worse, we weren’t familiar with the area, so it was going to be a long …
Sh*t Cyclists Say Video is Satire at its Finest
Not since Velominati’s “The Rules” have I been so entertained by cycling satire. Cyclists and Roadies are a peculiar bunch. We have our own language, rules, rituals, and personalities. If you haven’t already met them, let me introduce you in the video “Sh*t Cyclists Say” — watch it below. Every phrase, statement, and action is unfortunately spot on. It’s a …
Kill Them with Kindness : A Challenge to All Cyclists
The state of cycling when it comes forging a harmonious bond between motorists and cyclists is certainly a volatile subject. No one wants to blink in this dance. I wrote about my last encounter with a motorist in my “Why is There so Much Hate Towards Me, a Cyclist?” and recently had another incident. This time it’s about dogs chasing …
Why is There so Much Hate Towards Me, a Cyclist?
We read about road-rage all the time and the burgeoning incidents towards cyclists. This happened to me recently and it really struck me as a new low in how non-riders behave and treat us (and I’ve had full 48oz drinks thrown at me by passing cars, run off the road, etc). I had dropped off my car to be worked …
In-Depth Review of ISM’s Adamo Racing Saddle
Working for a bicycle company that prides itself in collaborating with our customers to provide a superior riding experience requires a lot of knowledge and expertise. Jack has 39+ years of experience in the industry. He has seen the ups and downs. Thus, we strive to provide sound insights into the products we may recommend going along with our built …