Congratulations, you’re in the market for a new road bike! It’s an exciting, but sometimes overwhelming time. There is a plethora of information out there and you don’t even know where to begin. Up until the last decade, you never had to figure out where you were going to buy your new bicycle. You would always go to your local …
Sponsorship Follies
I was looking forward to what would spur a follow up to “What if Cyclists were like NASCAR Drivers and Triathletes?” post. Instead, I was left shaking my head as I heard another perfect example of what NOT to do when you’re a sponsored athlete. Bike races and cycling teams are dependent on sponsorships. These teams are ambassadors for their …
What if Cyclists were like NASCAR Drivers or Triathletes?
There are a few types of people: “those that know”, “those that know what they don’t know”, and “those that don’t know what they don’t know”. I honestly feel like the last one applies to cycling teams and sponsorships. We have these athletes scratching their heads about why sponsors are leaving, wait, sprinting away. Are the athletes themselves to blame? …