|| Break free of the mold. Stand Out. Add a little flavor. || Three visions I had for my bike. My bike will catch your eyes. Either you’re going to love it or you’re going to hate it, but what you can’t say is that it’s not authentic. I gave it a story and soul. A lot of bikes are …
It’s More Authentic to Who I Am || Bikes Personified
“It’s more authentic to who I am” struck a chord with me. The simple phrase surfaced during a conversation I had with one of our customers. He was referring to his bike. It makes sense. We invest countless hours with our bikes. Whether it’s a training tool, means to an end, sanctuary, or an outlet to save our sanity, bikes …